FLW 2025: Financial Empowerment of Women

Financial Literacy Week 2025: A Significant Initiative Towards Women’s Economic Empowerment

Raipur >> To promote financial literacy, the Reserve Bank of India (RBI) has been organizing “Financial Literacy Week” (FLW) every year since 2016. This year, FLW 2025 is being observed from February 24 to 28, with the theme Financial Wisdom – Prosperous Women.

RBI Governor Sanjay Malhotra inaugurated the tenth edition of this initiative. The primary objective of this campaign is to enhance women’s financial knowledge, make them economically independent, and empower them to make informed financial decisions.

Inauguration of FLW 2025 in Chhattisgarh

At the state level, Reeni Ajit, Regional Director, RBI Raipur, inaugurated the Financial Literacy Week 2025 on February 24, 2025. Several senior officials from the financial sector attended the event, including:

  • Smt. Sheetal S. Verma, Director, Directorate of Institutional Finance, Government of Chhattisgarh
  • Gyanendra Mani, Chief General Manager, NABARD
  • Mohan Rawat, General Manager, RBI
  • Alok Ranjan, Deputy General Manager, State Bank of India

Additionally, various government officials, representatives from the Reserve Bank of India, and other banking professionals participated in the event.

Special Focus on Women’s Financial Empowerment

During FLW 2025, special emphasis is being placed on increasing women’s financial literacy through three key sub-themes:

  1. Financial Planning for Homemakers – Educating them on managing household finances and making sound investments.
  2. Savings & Risk Management for Working Women – Promoting planned savings and risk management strategies for a secure future.
  3. Loans & Financial Assistance for Women Entrepreneurs – Providing information on financial aid and loan schemes to support small businesses.

As part of the initiative, three special posters covering these topics were released, which are also available in Braille script to benefit visually impaired women. Additionally, the RBI has launched Indian Sign Language videos to make this information accessible to the hearing impaired.

Multimedia Campaign for Financial Awareness

Under FLW 2025, the Reserve Bank of India will run an extensive multimedia campaign across various digital platforms, television, radio, and print media to enhance financial awareness. Furthermore, banks have been directed to educate their customers about this initiative and promote financial literacy.

Why is Financial Literacy Important for Women?

Women’s economic independence is not only crucial for their personal development but also essential for the overall progress of society and the nation. Financial literacy helps women become self-reliant, enabling them to manage their savings and investments efficiently, take advantage of loan schemes, and expand their businesses.

Through this initiative, the Reserve Bank of India is encouraging women to take charge of their financial decisions, helping them become economically independent and contribute significantly to the nation’s economy.

Financial Literacy Week 2025 marks a crucial step towards women’s financial empowerment. This initiative will not only make women financially self-sufficient but also accelerate the country’s economic growth. With the collective efforts of the RBI and other financial institutions, it is expected that women’s participation in financial decision-making will witness a remarkable increase in the coming years.

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